WORK
Wonky Noodles
It did not need to behave. Acid green, hot pink and squiggles, and not even the menu edge is cut straight. A noodle shop owes nobody a serious face.
Restaurant2025
DisciplineBrand identity, menu design
Concept work. The brand and the numbers are invented.
The brief
A noodle shop was opening on a street where every other noodle shop looked identical: black board, red lantern, gold type. Anonymity was survivable; looking interchangeable was not.
The approach
We turned it up instead of down: acid green, hot pink, orange, and a squiggle on every surface. The menu edge is cut wavy, the box wears a pattern that behaves like noodles, the napkin is a checkerboard that will not sit straight. That buys recognition from across the street and spends every chance of looking grown up, which is a currency a noodle counter has no use for.
Delivered
- Fat display wordmark
- Squiggle and check pattern pair
- Wave-cut menu card
- Takeaway box print
- Chopstick sleeve and napkin
- Die-cut sticker
Details
- Palette
- Acid green, hot pink, orange
- Menu
- Six bowls, one price
- Cutting
- No straight edges
- Pattern
- Squiggle plus warped check
Contact
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