STUDIO
How we work.
We chose to stay small. Taking on few things at once, knowing who is doing what on each of them, and picking up when you ring: that is what the choice buys.
04 / STUDIO
How we think.
The usual complaint about agencies is not bad design, it's silence. Work starts, and a few weeks in there's nobody on the other end; you don't know who is doing what, and when you ring, nobody picks up. That is why we stayed small.
We turn work down, and we say so on day one. Building the visible side of a brand from scratch is our kind of job; slotting one more screen into somebody's large existing system is a job other people do better.
The name comes from the Huma, a bird that never lands. Whoever its shadow falls on is said to receive good fortune. We read that shadow as the work itself.
Nothing you end up with carries our name on it. If you want to carry on with someone else tomorrow, the files and the rules and the code are already yours, and nothing anywhere is locked.
BEHIND THE SCENES
What happens behind the camera is the work too.
03 / PROCESS
Four stages, all of them visible.
Every project follows the same order. You always know which stage you are in.
Discovery
We map your business, your buyer and your competition. What comes out of this stage is a single definition of what has to be solved.
Direction
We settle the brand direction and the structure, then show it all at once. Once it is signed off the arguing closes and the making starts.
Production
Design and build run together. We show you work in progress, so you see what is coming without waiting for the end.
Launch
We ship it and hand it over: repository, source files, brand usage rules.
Contact
Got something worth building?
Write one sentence: what you do and what you need. We reply within the same working day, Istanbul time. If we are not the right fit we say that too, instead of wasting your time.