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Studio Humay

We design and build digital products.

Websites, brand identity, brand management, video production and app development.

SHOWREEL — BRAND IDENTITY, PACKAGING, VIDEO PRODUCTION

WebsitesBrand identityBrand managementVideo productionApp development

01 / WHAT WE DO

We build everywhere a brand shows up.

We work across five areas and we produce all of them ourselves. Whoever designs a thing knows who builds it, so nothing is lost on the way from a file to a working product.

  • Websites

    We do the design and the code in the same place. What you get opens fast, shows up in search, behaves properly on a phone, and stays yours to run.

  • Brand identity

    Logo, typography, colour system, and the rules for where and how each is used. The point is not a handsome file but a language anyone after you can apply.

  • Brand management

    Keeping an identity consistent after launch is its own job. Running the channels, making every new piece speak the same language, catching drift early.

  • Video production

    Shooting, editing, sound and delivery in one place. Commercials, product films, corporate narrative; all in the brand's own visual language, not apart from it.

  • App development

    Mobile and web applications, from the interface through the infrastructure. Whoever designs it also sets the architecture, so nothing is lost translating screen to data.

CLOSING IN

One piece of work at a time.

Five disciplines sit side by side, but only one of them is on the desk on any given day. The rest wait their turn.

Whatever is on the desk gets the whole desk.

Concept work. Not client work.

02 / WORK

Concept work.

None of this is client work. We made it ourselves to show how an idea looks. Real work goes here as it lands.

See all the work

03 / PROCESS

Four stages, one scene each.

The same four steps run on every project. Each scene is one of them, and the scroll takes you through them in order.

  1. Discovery

    We map your business, your buyer and your competition. What comes out of this stage is a single definition of what has to be solved.

  2. Direction

    We settle the brand direction and the structure, then show it all at once. Once it is signed off the arguing closes and the making starts.

  3. Production

    Design and build run together. We show you work in progress, so you see what is coming without waiting for the end.

  4. Launch

    We ship it and hand it over: repository, source files, brand usage rules.

04 / STUDIO

How we think.

Studio Humay does not separate design from build. Whoever decides how a thing looks also decides how it works. There is no handover document in between.

Good design is decisions, not decoration. What you leave out matters as much as what you put in. If two things speak at once on a page, one of them has to go.

The name comes from the Huma, a bird that never lands. Whoever its shadow falls on is said to receive good fortune. We read that shadow as the work itself.

What we hand over is a working thing, not a file. We leave the source, the rules and the code behind. You are not locked in.

Meet the studio

WHAT WE COMMIT TO

The promises we make.

None of this is a client testimonial. We have no client work to show yet and we are not going to pretend otherwise. These are the studio’s own commitments: we say the same thing on every project and we do the same thing at handover.

  • OWNERSHIP

    The source files are yours. The repository, the design sources, every format of the logo set and the brand usage rules transfer to you on delivery.

  • TIMING

    We do not quote you a number of days, weeks or months. What we tell you instead is which of the four stages you are in, at any point.

  • SCOPE

    We turn down small pieces that stand apart from the rest of the brand. If we are not the right fit, we say so on the first day.

  • ONE TEAM

    Whoever designs a thing builds it. There is no handover document in between, because there is no gap in between.

  • HANDOVER

    What we hand over is a working thing, not a file. We leave the source, the rules and the code behind.

  • DECISIONS

    Good design is decisions, not decoration. If two things speak at once on a page, one of them has to go.

05 / QUESTIONS

Frequently asked

  • Who owns the source files?

    You do. The repository, the design sources, every format of the logo set and the brand usage rules transfer to you on delivery. You are not locked in.

  • How does the process run?

    There are four stages and the order does not change: discovery, direction, production, launch. You see the work at each stage, so nothing lands as a surprise at the end.

  • Where are you based?

    Istanbul. The whole job can run remotely, and we are used to working across time zones.

  • Which languages do you work in?

    We write Turkish and English ourselves. For other languages you supply the copy and we build the multilingual structure.

  • What happens after delivery?

    Maintenance and further work can continue, or you can carry on with your own developer. Either is fine, there is no lock in.

  • Is there work you turn down?

    Yes. We turn down small pieces that stand apart from the rest of the brand, because that work does not hold up without the rest of the brand.

Got something worth building?

Write one sentence: what you do and what you need. We reply within the same working day, Istanbul time. If we are not the right fit we say that too, instead of wasting your time.

Send an email

Studio Humay, Istanbul

Brand, web, video, apps