WORK
Echoes
There is not a single pattern in it. Black, bone white and silver foil, and everything else is carried by empty space and one serif.
Boutique fashion2024
DisciplineBrand identity, brand management
Concept work. The brand and the numbers are invented.
The brief
A small fashion label wanted the garment to be the loudest thing in the box. The identity it had was competing with it.
The approach
One serif, letterspaced, with empty space doing the rest. The palette stops at black board, bone tissue and silver foil. Nothing repeats on a feed because there is nothing to repeat, and nothing dates either.
Delivered
- Serif wordmark
- Foil-stamped card
- Hang tag
- Tissue paper and cloth pouch
- Usage rules
Details
- Colour
- Black, bone, silver
- Pattern
- None used anywhere
- Hot foil on black
- Typography
- One cut, letterspaced
Contact
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