WORK
Wine & Ember
The label was designed to be read by candlelight. The room is dark, the only light is the flame on the table, and the gold foil does the rest.
Wine bar2025
DisciplineBrand identity, video production
Concept work. The brand and the numbers are invented.
The brief
The list changed every month and so did the label, and none of them looked related. Standing together on a shelf they did not read as one cellar.
The approach
We split the label in two: the frame, the vine and the foil never change, and only the centre panel moves with the wine. The art nouveau line came from the room itself, because there was no reason for the brand to speak a different language than the place it lives in. Holding the frame fixed raised the print cost and bought a system where a new wine needs one plate.
Delivered
- Label system, fixed frame
- Four-page wine list
- Matchbook and coaster
- Brand film
- Interior signage
Details
- Label
- Fixed frame, changing centre
- Gold foil, no emboss
- Light
- Contrast set for candlelight
- Palette
- Burgundy, soot, old gold
Contact
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