WORK
Pistil
The pattern lives in a pair of scissors, not a file. Every shape was cut by hand and the cut marks were never cleaned up, so they print that way too.
Cafe2025
DisciplineBrand identity, packaging
Concept work. The brand and the numbers are invented.
The brief
A three-table coffee shop was sticking labels onto stock cups because a custom cup was out of reach. The labels came off in the wash.
The approach
We designed the sleeve instead of the cup, so the stock cup stays and the identity rides on a printed band that slides over it. The shapes were cut by hand and we kept the ragged edges, because the room is like that too. The cost is that no new pattern comes out of a file; someone has to cut paper again.
Delivered
- Cup sleeves, three sizes
- Cut-paper pattern library
- Wavy-edge menu card
- Enamel pin
- Window and sign
Details
- Pattern
- Hand cut, edges left raw
- Cup
- Stock body, printed sleeve
- Palette
- Saffron, tomato, sky
- Type
- One family, fat and round
Contact
Got something worth building?
Write one sentence: what you do and what you need. We reply within the same working day, Istanbul time. If we are not the right fit we say that too, instead of wasting your time.