WORK
Meşe Ahşap
The way to explain the material was not to show the product but the moment the wood is worked. The identity came out of that texture.
Woodworking2025
DisciplineBrand identity, video production
Concept work. The brand and the numbers are invented.
The brief
Meşe mills its own timber, but what an architect or a contractor ever saw was a photograph of a cut board. Board photographs look identical at every supplier, so the one thing that set this mill apart was exactly the thing the picture dropped.
The approach
The identity rests on a material instead of a mark, which is why the kit is linen binding, gold foil, deep green and a veneer sample that exists to be handled. Treating that sample as part of the identity pushed the print cost up and made the kit awkward to post; in exchange, an architect understands the product by touching it instead of reading about it. The film follows the same reasoning and shows the cut being made rather than the finished board, with dust hanging in the light standing in as the material's own proof.
Delivered
- Brand identity
- Linen-bound presentation box
- Gold-foil business cards
- Folded product brochure
- Veneer sample tag
- Workshop film
Details
- Gold foil on linen
- Colour
- Deep green and bone
- Sample
- Oak veneer, corded tag
- Film
- The cut, not the board
Contact
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