WORK
Altınyat
We filmed the boat in the yard, not at sea. The buyer already sees the finished thing; what they want is how it is built.
Yachts2024
DisciplineWebsite, video production
Concept work. The brand and the numbers are invented.
The brief
The old site was a gallery: wide seascapes, boat names, a contact form underneath. At this level a buyer does not decide from a photograph, they ask who builds the boat and how, and the site had no answer to that.
The approach
The opening is a single full-bleed film and nothing on the page competes with it: the wordmark, five links, a model caption, and that is the whole of it. Only the cover frame is shot on the water; everything after it was shot in the yard, because the finished boat is what every rival already shows. The spec table sits on the second screen of the phone rather than behind a tab, which makes the page open less elegantly but puts the line a buyer came for one scroll away instead of three taps.
Delivered
- Website
- Model caption system
- Specification tables
- Shipyard film series
- Mobile product pages
Details
- Opening
- One full-bleed film
- Menu
- Five links, no submenus
- Caption
- Model and length, in frame
- Shoot
- In the yard, single key
Contact
Got something worth building?
Write one sentence: what you do and what you need. We reply within the same working day, Istanbul time. If we are not the right fit we say that too, instead of wasting your time.