WORK
Demiray Makine
Every machine in the catalogue has its own film, all shot under the same light. The site and the catalogue share one numbering system.
Machinery2025
DisciplineWebsite, video production
Concept work. The brand and the numbers are invented.
The brief
Product information lived in three places: the printed catalogue, the website, and a folder on a salesperson's phone. None of the three agreed, and nobody inside the company could say with confidence which spec sheet was the current one.
The approach
Every machine carries a number, and that number is identical on the site and in print, so a product page and a catalogue page can finally be read against each other. Instead of product photography we filmed each machine under one hard key light in a darkened workshop, because what explains a machine is its movement rather than its pose. The price is a shoot that can no longer flex: a new machine has to be filmed the same way, which is what keeps the catalogue in one piece as it grows.
Delivered
- Product catalogue site
- Printed technical catalogue
- Machine film series
- Shared numbering system
- Technical drawing layout
Details
- Colour
- Graphite ground, one signal yellow
- Light
- Single hard key, dark workshop
- Numbering
- Shared by site and print
- Catalogue
- Drawings beside spec tables
Contact
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