WORK
Kuzey Klinik
The patient story is not told by a doctor talking. It is told by a plain visual language that explains the procedure.
Healthcare2023
DisciplineBrand management, video production
Concept work. The brand and the numbers are invented.
The brief
The weekly posts and the promotional films were made by whoever happened to be free that week. What piled up was an archive that shared a name and nothing else, and in healthcare a voice that keeps changing reads as carelessness.
The approach
Six post templates, two background tones, one typographic scale, and the name always in the same corner. We chose line drawing over photography because stock patient imagery is both untrue and instantly familiar; the cost was warmth, and the warmth went back into the wording. The films are built from the same two tones, so a post and a film sitting next to each other clearly come from one place.
Delivered
- Social template set
- Six post layouts
- Line illustration library
- Promotional film series
- Publishing calendar and tone guide
Details
- Backgrounds
- Two tones, blue and bone
- Visual language
- Single-weight line drawing
- Photography
- No patient imagery at all
- Scope
- Posts and films, one system
Contact
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